Top Fitness Posts, SWOT & Challenges 5/24/2021
Happy JUNE 1st! You know what that means&. Time to REVIEW our SWOT and set some BHAG for the next 30-days and to end off Q2 on an amazing NOTE!
Top Fitness Post on Instagram: Brad Dieter
Brad is one of the top nutrition experts in the world. He consults with NASM and contributor to NASM-CNC (nutrition certification WHICH YOU SHOULDN'T GET.) Instead of getting certification after certificaiton, ask yourself, why am I getting this certification? Are you going to learn something new? Are you going to be able to help more people? Will you be able to charge more for your services? If the answer isn't YES, YES, YES, then why not invest that money to learn from the professional themselves i.e. instead of paying $600+ for a nutrition cert, why not pay an RD $200 and buy them lunch? You can set up a relationship so they can better serve your clientele and now you've created a referral system to make more.
Top Nutrition Post on Instagram: Show Up Fitness Internship
As a nation, we overconsume and underperform. The average male adult in the USA is 191 lbs; the average female is 169lbs. We underestimate our calories and overestimate how hard we exercise. At Show Up Fitness we focus on the Body Mass Equation.
Top Strength & Conditioning: YLM Sports Science
If you're looking to learn more about becoming a strength and conditioning coach, check out our bi-weekly online classes via zoom with BaRack Little and I helping people pass the CSCS within 60-days. YLM Sports Science is reviewing Hip Anatomy. Interns at Show Up Fitness should know the 40-muscles around the hip. As mentioned in this post, the TFL, Sartorious and Gluteus Maximus are 3/40, can you name the others?
Clown of the Week: Kostooh- Doctors are NOT experts in Nutrition Dr. BERG.
Book of the Week: Fat Loss Forever by Layne Norton / The Beck Diet Solution by Judith Beck
Our next weekend SEMINAR is in AUSTIN, TEXAS JUNE 26th & 27th.
Show Up Fitness SWOT Analysis (Strengths, Weaknesses, Opportunities & Threats)
Strengths – Online is now paying for rent.
Weaknesses – Seminars need to be full.
Opportunities – Online growth is our number one goal, then full seminars, in-person and then 1-1 training.
TRENDS – In scaling up, they talk about SWT. A trend I see is a move toward better ONLINE education and less virtual workouts (think more 1-1, less Pelaton now that we're opening back up.)
CHALLENGE OF THE WEEK:
Take your monthly revenue projection and double it. Work your ass off the next 30-days and see what you can do. Think CREATIVELY to optimize your OTHER streams of revenue. Don't train 12-hours a day and then burn out by the end of the month. Invest 5-10 hours a week THINKING creatively and planting the seeds for future streams of revenue by ACTING TODAY!
Show Up Fitness – Where Great Trainers Are Made